If you would like to take a great Magazine Production course, this is the one for you. It’s part of Ryerson University’s Chang School Web and Magazine Publishing Certificate, but you don’t need to be in the certificate program to take it.
(Disclosure: I’m the teacher).
Due to changes in technology and the need to incorporate digital media into publishing, the course is constantly being updated.
The Fall semester curriculum has a nice balance of digital media and print, providing basics for both as well as a few hands-on assignments.
We’ll do all this:
• learn about digital publishing in many formats including websites, blogs, apps, and digital magazines (with static and enhanced content)
• discuss digital media and multiple platform publishing
• visit a printing facility and have a guided plant tour
• gain an understanding of how print and digital workflows can be integrated
Course registration has begun for the Fall term. Classes are on Tuesday evenings beginning on September 12, 2013.
Click here for more information or to register:
A video by Magazines Canada - “Magazines Connect Canadians” is a short, fact-filled and fun look at just how effective Canadian magazine brands, on multiple print and digital platforms, are at attracting readers and serving advertisers in a complex media environment.
Canada’s magazines are evolving to meet consumer demand for content everywhere—whenever and however consumers want it to access it—while also responding to the unabated strength of print among all readers, and younger readers in particular.
Canadians love their magazines. They connect millions of readers, from coast to coast, with what matters most to them. Connect with magazines!
It’s great to see how close Covet Garden is to hitting their Indiegogo target, raising funds for a print edition of their digital magazine.They are 95% of the way there!
If you haven’t checked them out yet, please do. There are a pile of back issues in the archives of beautiful spaces they have featured in past.http://covetgarden.com/
Contribute if you can. Everything helps, not to mention some of the great perks they are offering…
This past Wednesday, I gave a presentation at MagNet, Canada’s Magazine Conference.
Magazines Canada gave me the topic "Efficient Workflow for Production and Editorial" to speak about.
The trouble I had with the topic was how inefficient workflow has become with the addition of digital magazines and attempting to multi-purpose content across platforms, most specifically, print and digital.
Below is my attempt. With the afternoon production session being an introduction to HTML5, CSS and responsive design (by the talented @wesbos), I hoped to draw a line between where we are at now, the struggles publishers are facing with legacy workflow already in place, and the potential to venture into a new frontier.
As an aside, I saw the new Star Trek today. It was good.
My most uplifting event this week was meeting Rhonda Riche, Lynda Felton and Jessica Reid, the lovely ladies behind Covet Garden, the hip and inspiring digital publication found on their website http://covetgarden.com/.
Currently they are most famous for launching an Indiegogo campaign to raise funds for a print edition of their lifestyle magazine, something their readers have been asking for since they launched their digital edition three years ago.
I’ve been a reader for most of that time, always in awe of their ability to find interesting people and beautiful, eclectic homes to feature each month. It always incites a silent “yay” and quick click each time I receive an email that their newest edition is up.
What had me reach out to them was this comment on Masthead http://www.mastheadonline.com/news/2013/20130522842.shtml, who had written a piece on their Indiegogo campaign.
As someone with a background in the print magazine business who is also innovative, digitally savvy and aware of the difficulties publishers are encountering as the industry undergoes a significant shift—disrupted by digital media and it’s undoing of the traditional methods of circulation and audience development print publishers have relied upon for decades—I was both put off and amused.
The commenter suggests that because “magazines are out there battling to survive”, that Rhonda, Lynda and Jessica should as well? I mean, how dare they attempt something different.
What I’m hearing is struggle like the rest of us and go down fighting like the rest of us doing the very same thing, the very same way, beating a dead horse.
As a proponent of crowdfunding, what better way to solicit funds than ask the very same folks who desire a print edition of this magazine to pay for it? That’s what crowdfunding is.
Does it not sound strikingly similar to, well, purchasing a subscription? Preordering an album on iTunes? Putting a nice pair of shoes on layaway? So, why then is there all this hoopla and foul-smelling comments for attempting a different approach?
Who else says this to their kids every day? If you need help, ask for it.
Crowdfunding is the art of asking. It works through the support of fans, helping the asker to succeed in creating whatever it is that they are trying to achieve. In the end, the supporters benefit by being entertained by finished product, be it an album, movie, event, book, magazine, or heck…even a cell phone video of a mayor sucking on a crack pipe.
Regardless, can we not collectively try something different in an industry we all love, where significant change is necessary to preserve print products?
Think about it. Then consider supporting Covet Garden in their endeavor. We may all learn something.
The infographic within this blog is pretty interesting.
For instance, the best time to post content is 3pm on a Wednesday.
And this needs to be taken seriously, 25% of those who complain about a brand on Facebook or Twitter expect a response within the hour. 6% expect a response within 10 minutes.
Check it out.
(Thank you Kevin Gonsalves for sharing this article with me).