kimblrcast
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We’re escaping for the day. See you tomorrow.
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Hunter S. Thompson’s daily routine, a fine addition to other famous writers’ routines.
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the future of publishing
…is digital.
Which is stating the obvious, of course. But not only is it true, this future is (or can be) a bright one.
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Spring-esque cupcakes from @LVMH.
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Michael Jackson’s Thriller Turns 30
Billboard has an interesting history about the November 30, 1982 release of Thriller. In it, we learn of...
A good post on paywalls, ie forcing subscribers to pay for and have access to your content, versus paywill, which is attracting readership because you have terrific content at a reasonable price.
The most endearing thing a brand can do these days is reveal that there are humans inside.
This quirk is as good a sign as any that brands as we know them are increasingly obsolete. Their future is as a brand/human cyborg, more akin to a sports star playing for a team than as a pure icon.
The infographic within this blog is pretty interesting.
For instance, the best time to post content is 3pm on a Wednesday.
And this needs to be taken seriously, 25% of those who complain about a brand on Facebook or Twitter expect a response within the hour. 6% expect a response within 10 minutes.
Check it out.
http://socialmouths.com/blog/2012/11/06/simple-tricks-to-improve-your-facebook-engagement/
(Thank you Kevin Gonsalves for sharing this article with me).
This is helpful.
A Guide to Facebook’s Privacy Options
The Wall Street Journal attempts to make sense of it all.
As the Journal points out, Facebook offers many privacy options, but the “trick is knowing how to use them.”
I’d also suggest, where to find them. — Michael
Image: Via the Wall Street Journal. Select to embiggen.
Down with Paper! …No, No, Long Live It.
This French ad, by Leo Burnett for Trefle, demonstrates why paper will always have a special place in our hearts. And elsewhere. Entitled “Emma”, it follows a typical nuclear family as the husband tries inculcating his wife in the wonders of iPad, one unwelcome effort at a time.
The closing line: “Paper has a big future.” A stable one, anyway, unless you want to learn how to use the three seashells (and tell the rest of us).
If you are anything like me, asking for help is not always appealing. Some see it as a sign of weakness, others might be afraid of the response they might get, or perhaps it’s the idea of being seen as someone who is a bit daft – it all boils down to vulnerability, really.
And trust.
Having faith in the folks you’ve asked to help you will be true to their word.
Many of us who have been bitten have learned not to trust, not to ask for help, and not to have faith in the communities we have built and live within.
Unfortunately, we focus on the negative; like in a talent review where our reviewer tells us ten things that are terrific about our performance, but the only thing we hear is the one thing he mentions we might improve upon. We walk away feeling a bit defeated, ignoring the good.
Enter Amanda Palmer, or “Amanda Fucking Palmer” the alt-rock icon whose TEDx talk “The Art of Asking” was posted last week on Ted.com.
She believes that all content, music in particular, should be freely shared on the internet and that the artist distributing the content should be supported and paid by her fan base, her community, simply because she has asked them.
Amanda is known for the incredible success of the Kickstarter campaign she created to raise funds for a new album through customer pre-orders, the results of which I won’t share and ruin the surprise.
This video is well worth the 15 minutes it takes to watch it. It’s awesome, in fact.
What came through in her inspiring message, aside from the asking, was trust.
Trusting those within our communities to believe in us, and support what we are doing, simply because they like us.
This past weekend, my reading list included “Six Pixels of Separation” by Mitch Joel, who was described by Marketing magazine as a “Rock Star of Digital Marketing” and was named Canada’s Most Influential Male in Social Media in 2008.
The theme of Mitch’s book is “Everyone is connected. Connect your business to everyone”.
A paragraph from the book that stood out, and was therefore highlighted (prior to seeing Amanda Palmer’s video):
“Longtime loyalty and building trust with your consumers boils down to one hard reality: People will buy from you and want to stay connected to you only if they are getting a real interaction from a real human being.”
Trust. Trust in your community.
Asking. Asking those you trust.
Ask your community.
The message is clear.
Build a solid fan base, a community, be real, and have faith that they will consume and pay for your digital products because you have asked them to.
