The infographic within this blog is pretty interesting.
For instance, the best time to post content is 3pm on a Wednesday.
And this needs to be taken seriously, 25% of those who complain about a brand on Facebook or Twitter expect a response within the hour. 6% expect a response within 10 minutes.
Check it out.
(Thank you Kevin Gonsalves for sharing this article with me).
This is helpful.
If you are anything like me, asking for help is not always appealing. Some see it as a sign of weakness, others might be afraid of the response they might get, or perhaps it’s the idea of being seen as someone who is a bit daft – it all boils down to vulnerability, really.
Having faith in the folks you’ve asked to help you will be true to their word.
Many of us who have been bitten have learned not to trust, not to ask for help, and not to have faith in the communities we have built and live within.
Unfortunately, we focus on the negative; like in a talent review where our reviewer tells us ten things that are terrific about our performance, but the only thing we hear is the one thing he mentions we might improve upon. We walk away feeling a bit defeated, ignoring the good.
Enter Amanda Palmer, or “Amanda Fucking Palmer” the alt-rock icon whose TEDx talk “The Art of Asking” was posted last week on Ted.com.
She believes that all content, music in particular, should be freely shared on the internet and that the artist distributing the content should be supported and paid by her fan base, her community, simply because she has asked them.
Amanda is known for the incredible success of the Kickstarter campaign she created to raise funds for a new album through customer pre-orders, the results of which I won’t share and ruin the surprise.
This video is well worth the 15 minutes it takes to watch it. It’s awesome, in fact.
What came through in her inspiring message, aside from the asking, was trust.
Trusting those within our communities to believe in us, and support what we are doing, simply because they like us.
This past weekend, my reading list included “Six Pixels of Separation” by Mitch Joel, who was described by Marketing magazine as a “Rock Star of Digital Marketing” and was named Canada’s Most Influential Male in Social Media in 2008.
The theme of Mitch’s book is “Everyone is connected. Connect your business to everyone”.
A paragraph from the book that stood out, and was therefore highlighted (prior to seeing Amanda Palmer’s video):
“Longtime loyalty and building trust with your consumers boils down to one hard reality: People will buy from you and want to stay connected to you only if they are getting a real interaction from a real human being.”
Trust. Trust in your community.
Asking. Asking those you trust.
Ask your community.
The message is clear.
Build a solid fan base, a community, be real, and have faith that they will consume and pay for your digital products because you have asked them to.